Worry Free Clean Beauty Standard
 
Increasing transparency and educating customers in process would be mandate for us.

We’re committed to providing access to information and education that allows you to make the best choices for you and your family.
 
The trademark logo Worry-free clean beauty standard is an insurance that the product is evaluated for clean beauty criteria - the product that enhances the efficacy promised without the potentially harmful and unnecessary ingredients that even with the tiny chance to cuase more bad than good short-term or long-term effects on skin health and the environment. 

 
NO LIST
We are uncompromising when it comes to ingredients that may cause harm to your skin or the environment. W worry-free is made of over 2,000 questionable ingredients prohibited in all formulations- always on updated as we’ll continue to dig deeper as new studies emerge. Our phD scientist and pharmacist founders make sure that the ban list goes beyond what worldwide regulatory agencies list, making it a true mark of clean beauty and our commitment to your safety and worry-free mind. Each product that touches your skin or body is formulated with ingredients that are good for you and the environment, as well as effective and necessary. This Standard defines the way we move forward with all new products we introduce from here on out. And it will continue to evolve.
 
YES LIST
Clean beauty is all about the well-balance. Even with the clean & green agenda as the highest priority, W will not sacrifice the product efficacy pay-off and we make sure that we select only the high quality with relevant effective and latest on-trend performance ingredients and botanicals. 
The organic ingredients that we choose are also certified from USDA or Eco-cert organic confirming our commitment to only use the good stuff in our formulation.
Because our products are made for humans, we believe in testing on people- not on amimals, but we utilize the latest in-vitro solutions where we can — which means we can mimic the human cellular response in a lab versus on a person.

Never List

Silicones are best known for their sensory, emollient, and slightly occlusive properties. The ingredient gives ‘silky-smooth’, velvety finish to skin and hair after application. Apart from improving the sensory of the products, silicones do not have any real tangible skin and hair benefits. It’s been reported that silicone applied topically from skin care products can lead to breakouts. And this is due to its barrier property that traps other comedogenic substances, thereby increasing the chance of acne. Silicones are also bioaccumulative. Once they’re rinsed down the drain, they contribute to the buildup of sludge pollution in oceans and waterways and may not break down for hundreds of years. You can check whether a skin care product contains silicone by scanning the ingredients list on the back of the product packaging. Anything that ends in -cone or -siloxane is a silicone; dimethicone, cyclomethicone, cyclopentasiloxane.

Parabens are chemical preservatives found in the majority of skin care and hair care products. The role of parabens in these products is to reduce the growth of harmful bacteria and mold and therefore increase product shelf-life. Research has demonstrated that parabens can easily absorb through your skin, and daily application of beauty products with parabens can cause them to accumulate in our body. The concern with these chemicals is that scientific studies suggest that parabens can disrupt hormones in the body and harm fertility and reproductive organs, affect birth outcomes, and increase the risk of cancer. They can also cause skin irritation.

Formaldehyde in beauty care products function as a preservative i.e. an ingredient that reduces the growth of harmful bacteria and mold and therefore increases the shelf-life of the product. In 2014, formaldehyde was classified as a carcinogen and category-one skin sensitizer, meaning it could cause an allergic skin reaction. Banning of formaldehyde was later on extended to include ingredients which are classified as ‘formaldehyde donors’ i.e. substance that releases formaldehyde to achieve a preserving function in the finished products. An example of such substances include Methylisothiazolinone (MIT) and the combination Methylchloroisothiazolinone / Methylisothiazolinone (CIT/MIT). As of 16th April 2016, leave-on cosmetic products containing the combination Methylchloroisothiazolinone / Methylisothiazolinone (CIT/MIT) have been banned from the European market. As of 12th February 2017, the preservative Methylisothiazolinone (MIT) used alone was also banned in leave-on cosmetic products.

There are millions of tons of plastic swirling around the world’s oceans. Less than 10% of the plastic we discard every day is recycled. Much of it ends up in landfills, where it may take up to 1,000 years to decompose. Every minute, over seven kilos of microplastics from cosmetics and personal care products end up in the European environment, according to the European Chemicals Agency (ECHA). Microplastics, by definition, are solid, water-insoluble and non-biodegradable plastic particle pieces that measure less than 5mm in diameter. Generally speaking, there are two types of microplastics: microplastics that have formed by breaking away from larger plastics that have fragmented over time, and there are microplastics that have been made small intentionally, for example cosmetic microbeads used in facial scrubs, opacifier that gives white and creamy look in body cleansing liquids and hair shampoos, and fragrance encapsulates that helps reduce the amount of fragrance used in the products. Microplastics are extremely persistent, which means it is almost impossible to remove them from the environment where they accumulate. These microplastics amass in landfill sites or end up in the natural environment, eventually finding their way into rivers, streams and oceans. This poses a serious threat to marine and freshwater organisms, as well as to humans because humans are at the end of the food chain. What’s proven to be very frightening is that the very latest scientific study (March 2022) indicates that researchers had found microplastics in the blood of 17 of 22 of study participants, or about 77 percent. As a result, in 2019 European Chemicals Agency proposed banning all microplastics added to beauty and personal care products and other industries. The ban would stop 10,000 to 60,000 tonnes of plastic leaking into the environment every year.

Also known as ‘paraffinum liquidum’, mineral oil is a colorless and odorless petroleum derivative. When used in cosmetics, mineral oil is highly refined and purified and, therefore, does not contain the contaminants that unrefined petroleum has been known for. It functions as an emollient and commonly found in cosmetic and skin care products. Mineral oil is occlusive in nature which means it locks moisture into the skin, softens skin, and improves skin barrier function. Concerns around mineral oil relate to how the ingredient functions, sitting on top of skin and forming a barrier between skin and the environment, locking in moisture. Whether mineral oil is harmful when applied topically is therefore a myth. However, given the suspicion and the fact that different people react differently to different ingredients, and also for certain biodegradability (ability of an ingredient to be broken down into CO2, mineral, and water) of mineral oils is very low, W Worry-Free opts out from formulating with mineral oil and instead goes with alternative ‘natural oil’ options that functions similarly to mineral oil.

An acronym for Sodium Lauryl Sulfate (and Ammonium Lauryl Sulfate), SLS (and ALS) are what’s known as a ‘surfactant’. This means it lowers the surface tension between ingredients, which is why it’s used as a cleansing and foaming agent. SLS is found in personal care cleansing products, hair shampoos, toothpastes, as well as household cleansers. The fact that the ingredient is used in both personal washes and household cleansers led to some questions and concerns regarding ingredient safety. Multiple scientific bodies have reviewed SLS as an ingredient in personal care and cleaning products and determined its typical use in these applications to be safe for consumers. there is no scientific evidence to suggest that skin contact with SLS causes hair loss and no scientific evidence indicating that SLS is a carcinogen. However, SLS binds to proteins on the skin's surface and therefore has the potential to be irritating. It disrupts skin barrier function which leads to water-loss and therefore dry, damage skin.

Soap is a cleansing agent made with a strong alkali solution — typically a mix of sodium hydroxide and natural fats and oils. Given its high pH (as high as 11), soap is known to alter skin pH (healthy skin pH is around 5.5, which is slightly acidic) and therefore disrupts the healthy environment of the skin microbiome. Soap also strips off skin moisturizing lipids and therefore causes skin damage.

Artificial Colorants are added into the personal care products merely for looks, making products more appealing. However, these colorants are one of the causes of Irritation and Inflammation. They can block pores and interfere with skin's natural oil balance, which makes skin prone to blemishes. Moreover, given the fact that artificial colorants are made by using coal tar, petroleum or heavy metals salts like arsenic and lead, colorants run the risk of having contaminants like lead and arsenic which are toxic to skin. These toxins greatly increase this risk of skin sensitivity and irritation and

In cosmetic labeling, the term "alcohol," used by itself, refers to ethyl alcohol. This is very different from other alcohols, such as cetyl alcohol and cetearyl alcohol which are fatty alcohols, and their effects on the skin are very different from those of ethyl alcohol. Cetyl alcohol, for example, protects skin barrier from drying out and preventing water loss. Alcohol (ethyl alcohol) is a cheap chemical to use in skin and personal care products for the following purposes: gives skin a temporary cooling, refreshing and tightening sensation. It also helps improve product sensory making product textures to feel light-weight. However, scientific evidence shows that alcohol enters the skin and removes measurable quantities of the lipid barrier material from the stratum corneum. This lipid extraction leads to compromised skin barrier function which leads to trans epidermal water loss and eventually dry skin.

One of the most skin-friendly ingredients found in nature latest to be discovered to have phenomenal benefits to skin. Hemp seed oil has been shown to have powerful anti-inflammatory properties, making it useful in treating a variety of skin conditions that include premature aging. Hemp seed oil, pressed from seeds of Cannabis plant (Cannabis sativa L.), is super rich in two essential polyunsaturated fatty acids (PUFA): Omega-3 fatty acid (Alpha-linolenic acid) and the Omega-6 fatty acid (Linoleic acid). The human body is capable of producing all the fatty acids it needs, except these two. These two Omega-3 and Omega-6 have to be consumed from the diet and are termed “essential fatty acids”. Omega-3 and Omega-6 fatty acid found in hemp seed oil is in the most ideal ratio of 1:3. Fatty acids are critical components of skin lipids which not only help maintain structural integrity of epidermis but also acidic skin surface pH (4.0-5.5) and diversity of skin microbiome. These fatty acids boost natural lipid production which enhances skin barrier and further strengthens the skin and prevents TEWL (trans-epidermal water loss). Hemp seed oil also acts as an emollient so it hydrates and nourishes all types of skin and helps smoothen rough texture on the skin's surface. On top of all these, hemp seed oil can also help regulate skin’s oil production. And given that the oil is naturally non-comedogenic, it does all these incredible jobs without clogging the pores.

Hemp seed oil is packed with vitamin E (562.8 mg/kg), twice as much as much as Almond (256.3 mk/kg), that can help significantly increase skin hydration. Vitamin E in Hemp seed oil is also a potent antioxidant that help combat the environmental damage to skin.

Apart from being rich in vitamins, fiber and minerals, apples are also rich in phytochemical and pectin, which all help in detox. Pectin flushes out food additives and metals in our body. The acids in apple (malic and tartaric) help in digestion.

Apples pack in a lot of fiber. One apple with around 4 grams of fiber accounts for about 16 percent of the daily recommended fiber intake for women and around 10 percent for men under age 50

As it stimulates the growth and activity of helpful bacteria, apple fibre is considered a prebiotic. What’s more, it may help inhibit the growth of harmful bacteria, such as Clostridium and Bacteroides, in the digestive tract

Coconut oil is extracted from the meat of mature coconut fruit. Various mechanical and chemical processes can be used to extract coconut oil, however, cold-pressed coconut oil is highly preferred for Skin Care products. That’s because when coconut oil is cold pressed, the oil is removed without the use of heat, the process is thought to retain more of the oil's nutrients compared to other processing methods. Coconut oil is rich in medium-chain saturated fatty acids, makes up about 65% of its total coconut oil composition. These fatty acids from coconut oil, when applied topically on skin, can help boost ceramide production and therefore strengthen skin barrier. This helps with skin’s ability to retain moisture, and protect against environmental aggressors. As an emollient, coconut oil has the ability to act as a protective layer that sits on top of the skin and locks in moisture, while also preventing transepidermal water loss (where water passes through the skin and evaporates into the air). Skin then remains healthy with a radiant glow. Apart from being a moisturizing powerhouse, the fatty acid composition (almost 50% Lauric acid) in coconut oil also has antimicrobial properties that can help protect against harmful microorganisms and therefore helps prevent skin problems like acne. Coconut oil is also known for its antioxidant property.

Collagen is the most abundant protein in our body. There are 28 known types of collagen, with type I collagen accounting for 90% of the collagen in the human body. Collagen is formed from three very long chains of thousands of amino acids twisting into a helix formation. The molecular mass of collagen is about 300 – 400kDa. The huge size of collagen molecules makes it extremely difficult to absorb into skin and hair shafts when applied topically from a haircare product. That’s why W Worry-Free choose ‘collagen peptide’ (or ‘hydrolyzed collagen). Collagen peptides, also known as hydrolyzed collagen, are produced by breaking down the much larger collagen molecules, while maintaining the same sets of amino acids: glycine (Gly), hydroxyproline (Hyp), proline (Pro) and alanine (Ala). Collagen peptides are highly bioactive and bioavailable making it easy to get absorbed into skin and hair. The amino acid component in collagen peptides forms one of the key amino acid building blocks for hair protein structural fiber; keratin. Supplying hair with amino acids not only fortifies but also hydrates hair strands. This leads to hair feeling more manageable and requiring less effort to style.

Cranberries are a rich source of essential vitamins and minerals needed for good health. Vitamins and minerals aid in normal body functioning, energy metabolism and preventing health risks such as heart disease and stroke. Cranberries are high in vitamins A, B1, B2, B3, B5, B6 and C as well as magnesium, calcium, phosphorus, iron, folic acid, potassium, sodium and selenium. Many of these nutrients are necessary for healthy liver function to help keep your body in balance.

Cranberries help eliminate toxins from the body by detoxing the liver. The liver, which is the largest internal organ in your body, works to support digestion and break down foods that enter your body.Healthy liver function is essential to flushing toxins from the body, as the liver must distinguish between nutrients that need to be absorbed in the body and toxins that must be eliminated from the blood. The high antioxidant levels of cranberries assist the liver in its detoxification processes.

Emblica exhibits strong antioxidant activity. It is one of the most important plants in the traditional Ayurvedic medical system as well as in other traditional health systems for immunomodulatory, anti-inflammatory, antiulcer, hepatoprotective, and anticancer actions.

Its fruit is a rich dietary source of ascorbic acid (vitamin C), various minerals, amino acids, as well as phenolic compounds.

The peel of the fruit contains high amounts of hydroxycitric acid (HCA), which is the active ingredient believed to be responsible for most of its weight loss benefits.

Garcinia cambogia impacts blood fats and the production of new fatty acids.The main reason for these effects may be that garcinia cambogia inhibits an enzyme called citrate lyase, which plays an important role in the production of fat By inhibiting citrate lyase, garcinia cambogia is thought to slow or block fat production in your body. This may reduce blood fats and lower your risk of weight gain.

Hyaluronic acid is the hydration booster for thirsty skin. Think of hyaluronic acid as a BIG drink of water for your skin. It is able to hold up to 1,000 times its molecular weight in water. Hyaluronic acid penetrates the skin and binds water to skin cells, infusing all layers of the skin with valuable, rejuvenating moisture. This fundamentally builds inner skin strength to stand strong against dehydration before it leads to any issues.

After infusing the epidermis (top layer of the skin) with valuable moisture, hyaluronic acid acts as a humectant and continues to draw moisture in from the surrounding environment. This provides lasting hydration for the skin.

Besides, Hyaluronic acid also helps skin’s natural barriers to lock moisture in for an even more dramatic hydrating effect. Over time, this can help slow down the deterioration of the lipid barrier and help protect and fortify it. When the lipid barrier is further enhanced and protected by hyaluronic acid, the skin is better at defending itself against environmental age-factors and pollutants.

Grapeseed oil is a lightweight oil that is extracted from the seeds of grapes. It has the ability to penetrate skin quickly, leaving skin soft, supple, and moisturized. Grapeseed oil’s beauty benefits may be due to its Vitamin E, phenolic compound, and omega-6 fatty acid content. Grapeseed oil is high in polyunsaturated fatty acids (PUFAs), mostly omega-6 fatty acids, and Vitamin E. Vitamin E content found in grapeseed oil is even more than that in olive oil. Vitamin E is an extremely powerful antioxidant which makes it super effective in fighting off free radicals and reducing UV damage while softening the appearance of hyperpigmentation and wrinkles. Grapeseed oil is non-comedogenic, meaning it does not clog pores.

Jojoba oil is the liquid that is produced from the seeds of the Simmondsia chinensis (jojoba) plant. It is known for its high-temperature and high-salinity tolerance growth ability. Jojoba plants thrive in harsh desert climates that could kill most living things. W Worry-Free uses USDA-Certified Organic jojoba plants grown without the use of pesticides, chemical/synthetic fertilizers, sewage sludge, genetically modified organisms. The seed of jojoba produces unique high-quality oil with a wide range of applications. Jojoba oil became widely known in the 18th and 19th centuries where native Americans used the crushed seed oil for skin care and medicinal purposes. Jojoba oil has multiple skin benefits associated with anti-inflammation, barrier function, and skin hydration. Jojoba oil comprises up to 50% wax esters making it a close match to natural human sebum. Being one of the closest to skin natural oil, Jojoba oil helps balance skin’s oil production. The lightweight Jojoba oil is rich in vitamin E, a potent antioxidant that defends the skin against oxidative damage, which contributes to signs of aging.

When it comes to benefits for hair, Jojoba oil, being very similar to human sebum in terms of compositions, functions as a good lubricant for protecting hair from damages & split ends. Jojoba oil may also help protect hair from pollution. Hair is considered one of the most efficient substrates that attracts pollution. So much so that human hair analysis plays such a vital role in the global monitoring of pollution that the Global Environmental Monitoring System (GEMS) of the United Nations Environment Program selected human hair as one of the most important monitoring biomaterials. Free radicals that formed as a result of pollution exposure destroys cuticles and exposes the hair fiber to further damage. Being rich in Vitamin E, which is one of the most potent antioxidants, Jojoba oil may help support a healthy scalp and hair, fend off free radicals and oxidative stress caused by external aggressors like pollution and assist with maintaining good hair quality. 

Referred to as “liquid gold”, extra Virgin Olive Oil’s major component is Oleic Acid, a monounsaturated fatty acid (Omega-9 fatty acid) found naturally in many plants and is considered one of the healthiest sources of fat. Applying topically, Olive oil has an ability to regulate the natural moisturizing system of the skin which helps improve skin flexibility and elasticity. Olive oil also possesses great antioxidant capability. This is attributed to high amounts of phenol as well as α-tocopherol found in olive oil which is approximately 4 times more than that in average seed oils. It is rich in antioxidants which means the ingredient also helps remove free radicals and therefore assists in preventing premature signs of ageing. In addition to α-tocopherol, extra virgin olive oil contains some carotenoids such as β-carotene and lutein. The presence of numerous and varied antioxidants agents is of importance because diverse antioxidants act synergistically.

Probiotics are healthy bacteria in your gut that break down certain foods, kill dangerous organisms, and create vitamins. Prebiotics are specialized plant fibers that can help feed these good bacteria. They act like fertilizers that promote/stimulate the growth of probiotics in the gut, supporting the body in building and maintaining a healthy colony of bacteria and other microorganisms, which supports the gut and aids digestion. The following health benefits are attributed to prebiotics: relief from poor digestion of lactose, increased resistance to bacterial infection, better immune response and possible protection against cancer, reduction of the risk of diseases such as intestinal disease, cardiovascular disease, non-insulin dependent diabetes, obesity and osteoporosis.

Xylooligosaccharides are a natural prebiotic extracted from plant fiber. Study found that taking XOS led to gastrointestinal and metabolic improvements, which inhibits less-desirable bacteria and promotes healthy bacteria, decreased triglycerides and cholesterol in the blood and increased levels in feces, and decreased blood sugar, protecting against type II diabetes and metabolic syndrome. XOS also reduces blood levels of cholesterol, triglycerides, and glucose.

Inulin is a type of oligosaccharide called a fructan. Fructans are a chain of fructose (sugar) molecules strung together. Inulin is fermented by bacteria that normalize the colon and is considered a prebiotic. Prebiotics may improve gastrointestinal health as well as potentially enhance calcium absorption.

Inulin is classified as a prebiotic because of its ability to stimulate the growth of beneficial bacteria such as Bifidobacteria. Increasing the number of good bacteria in your gut can help to decrease the number of bad bacteria that can lead to a variety of symptoms including inflammation and reduced nutrient absorption.

Fructooligosaccharides are a type of carbohydrate made up of short chains of fructose molecules, which is a specific type of sugar. FOS then are used as alternative sweeteners because they carry less calories than sugar; they do not cause a spike in blood sugar

Fructooligosaccharides are prebiotics. They are sugar molecules that your body is unable to digest. They pass into your intestines through your stomach where beneficial bacteria and yeast eat them. During this process, they cleanse your system, help you digest your food and boost your immunity.

Because psyllium absorbs liquid in your body, it can help give you a feeling of being full. This can help you control the amount of food you eat.

Its resistance to digestion allows it to help regulate high cholesterol, triglycerides, and blood sugar levels. It can also aid weight management and relieve mild diarrhea as well as constipation

Initially, it works by binding to partially digested food that is passing from the stomach into the small intestine.It then helps with the absorption of water, which increases the size and moisture of stools. The end product is bigger and easier-to-pass stools.

Unlike rose oil, which is extracted from rose petals, rosehip oil is pressed from the fruit and seeds of the rose plant. The ingredient is famous for its ability to moisturize and help with anti-aging. This is due to its fatty acid and vitamin contents. The most abundant fatty acids found in rosehip is linoleic acid (Omega-6, 35.9–54.8%) and

Shea butter comes from the kernels of shea trees, which are native to West Africa. Traditionally, parts of the shea tree were famous for their anti-inflammatory benefits. But in the world of modern beauty, it's most valued for its proven skincare abilities. Its high concentration of vitamins and fatty acids — combined with its easy-to-spread consistency — makes it a great product for smoothing, soothing, and conditioning skin. Shea butter contains several types of fatty acids including linoleic, oleic, palmitic and stearic acids - all the beneficial ingredients that helps improve the skin's natural barrier. It works as an emollient that not only softens and hydrates skin but also protects skin from damage from the environment like pollutants.

• Spirulina is one type of blue-green algae. It is very high in protein and is also a rich source of essential fatty acids, vitamins and minerals.

• Spirulina contains about 60 percent protein. Spirulina’s lipid content is rich in gammo linolenic acid (GLA) and linoleic acid (LA). Spirulina contains vitamins B1 (Thiamine), B2 (riboflavin), B3 , B6 , B9 (folic acid) as well as vitamins A and C. It is also a source of potassium, calcium, magnesium, zinc, and several other minerals and micronutrients. This amazing “superfood” also contains many pigments which may be beneficial as antioxidants, including zeaxanthin, phycocyanins, beta carotene, and other carotenoids. 

Native to Mediterranean countries, almond oil is commonly used to moisturize skin and help treat conditions such as eczema. Sweet almond oil, scientifically known as Prunus dulcis, is produced by pressing the kernels of ripe seeds derived from the almond tree. Uses for sweet almond oil in skin care depend on the extract’s strong emollient properties. Its main constituents include glycerides, ceramides, and fatty acids such as oleic, linoleic, and palmitic acid. These compounds enable sweet almond oil skin benefits to greatly improve hydration levels. Topical application of sweet almond oil can work as an occlusive layer to reduce the amount of moisture loss from the surface, thus retaining more water content in the stratum corneum. By integrating into the skin’s membrane barrier, sweet almond oil can work to reinforce the skin’s structural integrity. This overall leads to an overall improvement in skin quality and appearance.

Retinol is one of the most versatile vitamins which targets a whole series of issues. Capable of reducing appearance of fine lines and wrinkles, brown spots and hyper-pigmentation, this vitamin also stimulates collagen production and  increases cell turnover. Unlike other typical skincare products where vitamin-A derivative is used, W Worry-Free uses active form of vitamin-A formulated in a fast-release serum format which can be readily absorbed and functioned. Vitamin A in W Worry-Free serum then can quickly bring about a more clarified, vibrant, younger-looking appearance.

One of the most-versatile, most-effective, and safest and gentlest active ingredients. It has virtually no side effects and therefore great for sensitive skin. Vit-B3 is known for its ability to protect skin from free radicals and prevent oxidative stress and increase skin-own antioxidant capacity. It helps strengthen skin barrier by boosting lipid production. Overall helps ‘seal’ skin moisture and therefore keep skin in a healthy state while fending off external aggressors such as environmental pollution. Vitamin B3 also helps prevent and treat hyper-pigmentation by slowing down the transportation of melanin to the skin's surface. Vitamin B3, a “fuel for your skin cells”, enhances the system that is important for creating healthy, well-balanced skin.

Found in a variety of food sources, Vitamin B5 is a water-soluble essential nutrient. Apply topically, vitamin B5 helps skin to attract and retain moisture, while providing protection and enhancing the natural repair process. This overall promotes soft, supple, comfortable skin. With its excellent moisture-holding property, Vitamin B5 helps reduce Trans-Epidermal Water Loss (TEWL; loss of water through the skin) and prevents skin from becoming dull and dry. Vitamin B5 also has anti-inflammatory effects, making it beneficial for those with irritated skin.

The ingredient is also highly valued in Hair beauty products. Because it is hygroscopic, when applied topically from hair product Vitamin B5 acts as a humectant and adheres strongly to the cuticle and penetrates deep into the cortex of the hair shaft providing deep hydration and preventing moisture loss. This helps to smooth the cuticle of each strand. With its excellent moisture-holding property, Vitamin B5 also helps conditioning the scalp by reducing Trans-Epidermal Water Loss and prevents scalp from becoming dry. Vitamin B5 also shows ability to improve the resistance of hair to mechanical stress and therefore helps reduce split ends.

An essential part of skin health, Vitamin C which is a brilliant antioxidant ingredient neutralizes free radicals and shields the skin from the visible impacts of pollution and evening out skin tone. Vitamin C also plays a critical role in collagen production, therefore overall helps skin fights against premature skin aging. Vitamin C also boosts moisture levels to improve hydration. In this holy grail serum, we use Ethyl Ascorbic Acid – the newest type of Vitamin C form which is much more stable than other types of Vitamin C found in other typical skin care products.

Vitamin E is a fat-soluble antioxidant that is essential for the maintenance of healthy skin. It is the most abundant lipophilic antioxidant naturally found in human skin. Powerful antioxidant properties make vitamin E effective in fighting off free radicals and reducing UV damage while softening the appearance of hyperpigmentation and wrinkles. UV light and sun exposure reduce vitamin E levels in skin. Vitamin E levels also decrease with age. Therefore we need to ‘top-up’ our vit-E level in our skin. Study showed that topical application of Vitamin E solutions with vitamin E concentrations as low as 0.1% can increase vitamin E levels in the skin making one of the most dose-efficient vitamins from topical application. Vitamin E is a nutrient our body needs to support the immune system and help the cells regenerate. It provides moisture and locks in water, resulting in plump and hydrated skin and therefore helps decrease the appearance of wrinkles, making it a great anti-aging ingredient option.

• Wheatgrass is a food made from the Triticum aestivum plant. It’s regarded as a super potent health food with amazing benefits.

• Wheatgrass is packed with a powerful combination of nutrients, and this makes it extremely useful to your health. It has many therapeutic benefits and is known as complete nourishment.

• Its extensive combination of vitamins and nutrients may make wheatgrass an exceptional choice to enhance your well-being. Wheatgrass has antioxidant, antibacterial, and anti-inflammatory properties.

• The nutrients in wheatgrass aid your body in getting rid of impurities and stored toxins.

Witch Hazel is an excellent natural toner that helps tighten pores. With its antimicrobial and anti-inflammatory properties, witch hazel is very effective at reducing redness, soothing irritations and inflammation, and eliminating blemishes. Witch Hazel contains tannins, a completely natural ingredient commonly found in our favorite fruits and drinks like pomegranates, berries, spices, tea, and coffee. Tannins is a type of polyphenol compound known for its antioxidant properties that are responsible for free-radical neutralization and therefore can help prevent free-radical damage to skin from UV [rays] and oxidizing air pollution. In higher concentrations, Witch Hazel has astringent properties that can help firm the skin and reduce excess oil without drying skin.

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